Preparation for the 2021 Giving Day commenced in January. Our team sifted through content, crafted graphics, and recorded various videos for campaign inclusion. We utilized the Creator Studio on Facebook Business to schedule all posts to optimize efficiency. All campaign content had been uploaded, edited, and scheduled by early March. A comprehensive review of the content ensured error-free uploads, with a keen focus on leveraging audience metrics to enhance our communication strategies. To bolster engagement, the hashtag #UHighGivingDay was consistently featured in all posts, and we harnessed the power of #GoBlackGoGoldGoGive on major launch videos. On March 11, a significant milestone was unveiled: Over $102,000 was raised in a single day of giving.

My Role: My role during this campaign was to assist in effectively conveying the University Lab School Foundation’s mission to our audience on social media. Because of all of the movement during Giving Day, I had to adapt quickly as various projects were assigned to me, and priorities would change. I actively collaborated with my direct supervisor to revise content schedules based on data collected through the Creator Studio. When there were delays in obtaining content for different posts, I suggested repurposing graphics from previous campaigns. To make copy creation and editing easier, used the provided list of content and compared it to previous years to make revisions. At the end of the campaign, I assembled a PowerPoint presentation with key analytics.